...and it's not Verizon.
Should your personal experience with a company or brand influence your trading decisions?
Posted this comment earlier today on r/WallStreetBets, Didn’t take me long to write and believe me, I am not on the warpath to bring any one company down. Sharing here as well.
I mean, I used to think VZ was one of those bellwether stocks that you couldn't go wrong buying or selling. They were affordable. Their options actually translated into value. Numbers generally looked ok.
What was not to like? Then I had a really negative customer experience with Verizon. I am actually contemplating legal action. Yes, it really was that bad.
But then again, I am just one person out of millions of customers. Taking my own personal experience as the measure and standard of a company's future growth potential seems a little egocentric. I mean, we all know that Warren Buffett invested in American Express because they covered his bill at lunch one time at a restaurant, but that was decades ago.
I am curious about other people's recent customer experiences with VZ (and no, I'm not really trolling for my legal case). Not even being disingenuous about that. I am actually genuinely impressed with their business model. So many tech companies are afraid to hire people and have the type of Main Street presence that is typical and ubiquitous for banks, coffee joints, and fast food.
And then there is the general philosophical question...
Should we base trading decisions on our personal experiences with a brand?
I mean, it's not exactly like we're here to be Secret Shoppers. They actually get paid by a third party.
Anyway, I already made my major trade of the day. Not Verizon.
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DISCLAIMER: Lotus Rose is not a registered investment, legal or tax advisor or a broker/dealer. I do not accept paid advertising or in-kind gifts from businesses, organizations, or service providers in exchange for coverage, endorsements, or positive reviews in this newsletter. All investment and financial opinions expressed in Lotus Insight are from the personal research and experience of the owner of this newsletter and intended for educational and informational purposes only. Although every effort is made to ensure that all information is accurate and up-to-date, occasional unintentional errors may occur.
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